From February until June 2020 a group of six students (Bram, Dayo, Jordy, Merlijn, Vincent, and Michelle) worked on the question: How to achieve sustained behavioural change by increasing motivation? These students continued the work of an earlier TeamUp studentgroup. They focused on the typology of marathon runners (A Typology of Marathon Runners Based on Cluster Analysis of Motivations, Benjamin Ogles & Kevin Masters, Journal of Sport Behavior, 2003).
They found out that one of the pitfalls with sport motivation is the lack of social sporting partners. People who have sporting partners are more often inclined to transfer sport intention to action. For a certain type of runners, running in teams is a serious motivation factor to achieve their goals. The students developed a platform, TeamUp, that brings people together who intent to start running a marathon. By doing so, the runners motivate each other to actually run a marathon. Deliverables (in Dutch):